Topic · Companies and labs

Apple: all our articles

All 6 Alyriaz articles about Apple: announcements, products, strategy and analysis, newest first. To stay up to date, you can get an alert as soon as a new article on this topic is published.

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17 September 2026 · Society
Apple hands Siri to Gemini: the end of a strategy
The new Siri, powered by Gemini, has gone live. We analyse what this decision means for Apple's privacy strategy and for the balance of the assistant market.
1 September 2026 · Society
Apple changes boss on the day its AI lag becomes a problem
John Ternus becomes Apple's CEO on 1 September 2026. We analyse the AI portfolio he inherits, caught between a privacy-focused stance and functional lag.
31 July 2026 · Society
Apple would reportedly pause its smart glasses over privacy concerns.
Apple has reportedly slowed its smart glasses project due to privacy concerns, according to information reported in late July 2026. We analyse this retreat, the question no one else tackles head-on, and what it changes in a race where China already holds nearly half the market.
27 July 2026 · Models
How Apple fits a 20-billion-parameter model into an iPhone
Apple unveiled its third generation of foundation models in June 2026, including AFM 3 Core Advanced: 20 billion parameters that run on a phone by activating only a fraction of them. We explain the technical trick of instruction-guided pruning, and what it signals for on-device AI.
22 July 2026 · Models
Gemini 3.5 Pro has missed its date again. And this time, Siri is waiting too.
17 July 2026 came and went without a public launch of Gemini 3.5 Pro, the third missed deadline since May. An August window is now being floated. Meanwhile, Google has confirmed that a custom Gemini model will power Apple's new Siri. Here's a rundown of what Google has actually confirmed, and what remains rumour.
16 May 2026 · Business
AI's biggest failures: the billion-dollar products that crashed and burned
For three years, AI was presented as the revolution that would transform everything. In 2026, the first major products are starting to die publicly: Sora abandoned by OpenAI, Apple hit with a $250 million judgment, Microsoft Designer buried, Humane Pin remotely deactivated. Here is what these five failures really teach us.

Apple hands Siri to Gemini: the end of a strategy

Apple changes boss on the day its AI lag becomes a problem

Apple would reportedly pause its smart glasses over privacy concerns.

How Apple fits a 20-billion-parameter model into an iPhone

Gemini 3.5 Pro has missed its date again. And this time, Siri is waiting too.

AI's biggest failures: the billion-dollar products that crashed and burned

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