Who's who in AIAI glossary
Apple
The creator of the iPhone, famous for rarely being first but often arriving at the right moment. In AI, the brand owns its lag: Apple Intelligence is advancing in small steps, and its smart glasses are not expected before late 2027, a wait-and-see strategy that contrasts with the frenzy of its competitors.
In other words
Apple didn't invent the digital music player, the smartphone, or the smartwatch, but it ended up dominating all three markets.
Alyriaz articles that mention it
- Apple hands Siri to Gemini: the end of a strategy
The new Siri, powered by Gemini, has gone live. We analyse what this decision means for Apple's privacy strategy and for the balance of the assistant market.
- Apple changes boss on the day its AI lag becomes a problem
John Ternus becomes Apple's CEO on 1 September 2026. We analyse the AI portfolio he inherits, caught between a privacy-focused stance and functional lag.
- Apple would reportedly pause its smart glasses over privacy concerns.
Apple has reportedly slowed its smart glasses project due to privacy concerns, according to information reported in late July 2026. We analyse this retreat, the question no one else tackles head-on, and what it changes in a race where China already holds nearly half the market.
- How Apple fits a 20-billion-parameter model into an iPhone
Apple unveiled its third generation of foundation models in June 2026, including AFM 3 Core Advanced: 20 billion parameters that run on a phone by activating only a fraction of them. We explain the technical trick of instruction-guided pruning, and what it signals for on-device AI.
- Gemini 3.5 Pro has missed its date again. And this time, Siri is waiting too.
17 July 2026 came and went without a public launch of Gemini 3.5 Pro, the third missed deadline since May. An August window is now being floated. Meanwhile, Google has confirmed that a custom Gemini model will power Apple's new Siri. Here's a rundown of what Google has actually confirmed, and what remains rumour.
- AI's biggest failures: the billion-dollar products that crashed and burned
For three years, AI was presented as the revolution that would transform everything. In 2026, the first major products are starting to die publicly: Sora abandoned by OpenAI, Apple hit with a $250 million judgment, Microsoft Designer buried, Humane Pin remotely deactivated. Here is what these five failures really teach us.
See also
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