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SocietyAI glossary

Watermarking

An invisible watermark embedded in AI-generated content (images, video, audio) to prove its artificial origin, even after cropping or compression. Google's SynthID is the most widely deployed example, and the European AI Act makes this type of transparency mandatory from August 2026.

In other words

The watermark on banknotes, image and video version: invisible to the naked eye, detectable by machine.

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